Forma Audax. Visio Culta. Femori Terminus Nullus. Department IGG
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Department / Cultural Studies

Digital Identity and Visual Culture

IGG examines identity construction in platform-driven environments. Coursework covers visual branding, audience engagement, and the back-and-forth between authenticity and performance that platforms quietly demand.

IGG studio with platform research and grid layout planning.

Department Overview

IGG runs as a three-step program — first the seminar on profile mechanics, then the studio on platform aesthetics, then the capstone in which seniors design and defend a working influencer system as a public-facing thesis project.

Courses

IGG.120 Introduction to Digital Self-Presentation

Prereq: None

U (Fall)

3-0-9 units

Profile anatomy, image as language, audience, and the in-between of authenticity and performance.

Staff
IGG.280 Platform Aesthetics and Algorithms

Prereq: IGG.120

U (Spring)

2-4-6 units

Feed mechanics, recommender systems, and the visual conventions platforms reward.

Staff
IGG.410 Influencer Systems Capstone

Prereq: IGG.280 + senior standing

U (Fall, Spring)

3-3-9 units

Capstone studio designing and defending a working influencer system.

Zara Ahmed