Capstone Studio / 5 credits
Influencer Systems Capstone
A capstone studio in which students design, audit, and defend a working influencer system — content cycle, audience map, brand-fit framework — and treat it as a public-facing thesis project.

Syllabus
- Audience map and positioning
- Content cycles — pillars, drops, and recurring formats
- Brand-fit framework and rate cards
- Measurement, reach, and the limits of analytics
- Risk, burnout, and exit planning
- Public capstone presentation
Assessment
20% audience and brand audit, 25% content cycle build, 20% measurement framework, 35% capstone presentation.