Spring Studio / 4 credits
Platform Performance and Persona
A studio-and-seminar course on the performance side of online-first identity — short-form video, persona consistency, posting cadence, and the specific behaviors short-form platforms reward.

Syllabus
- Persona statement and tone
- Frame, lighting, and hand positioning
- Short-form pacing — hook, hold, payoff
- Series, sounds, and recurring formats
- Comment culture and parasocial limits
- Final persona portfolio with three series
Assessment
25% weekly studio drops, 25% persona statement and series plan, 20% mid-term review, 30% final persona portfolio.